线程： 刘易斯 · 汉密尔顿： F1 明星和汽车推销员

永远不要低估转移金属，特别是当名人有真正的明星 qualitiesSquint 的名人代言的力量。然后斜眼看有点难。很抱歉，但我的相机仅有五倍变焦设施。不过，对于这家伙的白色或银色的工作服仔细看，你只是会出它的刘易斯 · 汉密尔顿。
不，我没加入狗仔队。事实上，我是在 梅赛德斯-奔驰 在韦布里奇在雨季星期六观看庆祝生日，重大结束一个小时 C63 AMG 驾驶零我老爸的世界。如果我去了太多的细节我会被指责为给奔驰免费的广告 ；我只想说这是我最好的花费。场地、 教官和汽车的质量会吹走，任何人都更不用说一个人习惯于驾驶斯柯达明锐。
无论如何，回到那些照片。它逗我，因为很多人一样我指责刘易斯转变成有点骄傲的女主角在近年来。有时，他已经比结果更多关于傻鬓角和闪亮的耳环。尚未在这里他，前夕的 F1 测试踢这星期休假，躲着雨如奔驰拍摄的广告其车之一。
正如你可以告诉我没非常密切。但是它着重边对我们很少能见到的公式 1 驱动程序的工作。我不想问你为去比赛世界最佳工程的车为生，千万富翁感到遗憾但如刘易斯从等待 GL 来回长途跋涉，来到后面的卡车，看似次又一次做同样的事我感到有些同情他 ；在萨里的湿的天会带人脚踏实地。
甚至更迷人的是事实，人们清楚地开始工作，刘易斯出在那里。虽然这有点烦安全，它还表明体育英雄对一个品牌的价值。在此之前，我会永远不相信人们会买一辆车从后面别人的认可。还有人站出来支持前自备赏金猎人的行，到距离跟前，他们的兴奋是如此明显认为一些打算买一辆车在现场，只是要一点更像他们的英雄。
他们已经是一个被迫的听众，有作出了努力，参观一个地方叫梅赛德斯-奔驰的世界，但被仍吓吧天知道会发生什么如果这个季节去计划和他实际上堆栈向上一些 wins-基于这一证据，我已经感觉到奔驰经销商翘首以欢乐合唱团。
所以，一些最后的问题，一个灵感来自这个机会遇到，其中一个因为我们前夕的 F1 测试正在进行中： 你觉得句古老的格言： 上周日，周一卖赢' 仍然环 true，和你认为刘易斯已完成工作所需的明星气质吗？

Never underestimate the power of celebrity endorsement for shifting metal, particularly when that celeb has genuine star qualitiesSquint. And then squint a little harder. I'm sorry, but my camera only had a five times zoom facility. Look carefully for the bloke in white/silver overalls though, and you'll just about make out it's Lewis Hamilton.
No, I haven't joined the paparazzi. In fact, I was at Mercedes-Benz World in Weybridge on a rainy Saturday to watch my old man celebrate a birthday ending with a significant zero driving a C63 AMG for an hour. If I went in to too much detail I'd be accused of giving Merc a free advert; suffice to say it was the best money I've ever spent. The quality of the venue, instructors and cars would blow anyone away, let alone a man used to driving a Skoda Octavia.
Anyway, back to those pictures. It amused me, because like many people I've accused Lewis of turning into a bit of a prima donna in recent years. At times, he's been more about the silly sideburns and sparkly ear-rings than results. Yet here he was, on the eve of F1 testing kicking off this week, dodging the rain as Mercedes filmed an advert for one of its cars.
As you can tell, I didn't get very close. But it did highlight a side to the job of being a Formula 1 driver that we rarely get to see. I'm not about to ask you to feel sorry for multi-millionaires who get to race the world's best-engineered cars for a living, but as Lewis trekked back and forth from a waiting GL to the back of the truck, seemingly doing the same thing time and again, I did feel some sympathy for him; a wet day in Surrey would bring anyone down to earth.
Even more fascinating was the fact that people clearly started to work out Lewis was there. While this mildly vexed security, it also demonstrated the value of a sporting hero to a brand. Before then, I would never have believed that people would buy a car off the back of someone else's endorsement. Yet as people stood next to the lines of pre-owned Mercs and squinted in to the distance, their excitement was so palpable that I thought some were going to buy a car on the spot, just to be that little bit more like their hero.
I suppose they were a captive audience already, having made the effort to visit a place called Mercedes-Benz World, but I was still taken aback. Lord knows what will happen if this season goes to plan and he actually stacks up some wins - based on this evidence, I can already feel Merc dealers rubbing their hands with glee.
So, some final questions, one inspired by this chance encounter, one because we're on the eve of F1 testing getting underway: do you think the old adage: 'Winning on Sunday, selling on Monday' still rings true, and do you think Lewis has the star qualities required to get the job done?