When Ford unveiled the original Focus way back in 1998 it sent shock waves through the European motor industry. Up to that point Fords mainstream seller was the Escort, though it was hardly a rival to the all-conquering VW Golf.
The Focus with its combination of edgy styling and a ride and steering combination that beggared belief changed all that. Its novel independent Control Blade rear suspension provided levels of grip and comfort normally associated with far more complex and costly five-link systems.
The orders and accolades came thick and fast: the new Focus was the first car to be nominated as Car Of The Year simultaneously in the U. S. and Europe – it would garner a further 75 awards in the years to come.
Six years and four million sales in 80 countries later, the second generation Focus was revealed to a somewhat less enthusiastic media who believed the new design was not as energetic or bold as the original. Designer, Chris Bird was unrepentant about the cars comparative conservatism in the light of the step change that had been made in quality, justifiably arguing that the goal was to maintain the Focus identity and significantly enhance craftsmanship rather than reinvent the car all over again. Trying to achieve both simultaneously would have led to neither target being achieved. One thing all motoring journalists agreed on, however, was that Ford had done it again in making the new Focus even more fun to drive than the original.
Over the years since the original Focus had been launched, Fords reputation for producing class leading dynamics had become enviable. The challenge was that this class leadership was disguised by conservative styling.
This is where Martin Smith comes into the picture. Ford of Europe, by now, was headed by Lewis Booth who wanted to combine Fords outstanding vehicle dynamics with drop dead gorgeous looks, to quote Smith who joined as head of Fords European design team in late 2004. Three years later, Smiths design team refreshed that car with a dash of kinetic design that was the driving principle behind Smiths creativity.
The introduction of the Focus Ford galvanized its rivals into developing cars that were fun to drive and comfortable and good looking: GMs Astra is markedly better in all respects as is the Golf although its styling evolution is almost glacial it still tops the charts when it comes to interior quality – or does it?
I am about to discover for myself as I get into a Titanium spec Focus powered by the latest 148 bhp EcoBoost engine, which might sound a bit measly, but when combined with 177 lb. - ft. of torque at1600 rpm or 199 lb. -ft. of torque for 15 seconds of hard acceleration delivers an acceptable 8. 6 seconds to 62 mph, the same time it takes to cover 31 to 62 mph.
Interior build quality is interesting and youthful in its approach, inspired by the mobile phones and other electronic gadgetry that we all, irrespective of age, nowadays use.
The biggest difference I detect is how much the Focus has grown over the years. Like the 911 theres more leg, head, shoulder room- the car feels altogether a size bigger than it did in 1998. Like the 911 – is the Cayman the new 911 and the Fiesta the new Focus? Well find that out with new next generation Mondeo, I suspect.
On the move its quiet, apart from the usual pre-production wind seals that whistle into my ear as I drive over Spains pool table smooth roads. The gearshift is slick and the engine produces an encouragingly go for it exhaust note. But there is something niggling at the back of my mind: the steering. For the first time on the Focus Ford has employed Electric Power-Assisted Steering after years of development so much, in fact, that Ford rejected it as not good enough for the previous generation. And its not quite as sharp or responsive as it once was. The challenge Ford has with the Focus is that, and it happens with every car – think how lithesome the original Golf GTi 16-valve was compared to todays car – is that as legislation, product development and growing markets impinge on size, weight and emissions so cars grow: they become bigger and heavier.
That doesnt mean to say the Focus is a bad drive. To the contrary, its still a terrific car to drive. But, I still want a car to be a little bit feistier in its steering response. In the States the average Focus buyer might be totally happy – or in China where it will also be made and sold.
The advantage of EPAS is that it can be tuned for local markets so I would like an edgier feel to the new Focus. For that, perhaps I will have to wait for the rumored coupe version. But would it stop me from buying the latest five-door? No.
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