Thread: Zavzetje Skoda je neustavljiva v katerem koli jeziku

Skoda je skromno ambicije ko Volkswagen prevzel je bil tekmec Rover in Volvo. Te dni je češki blagovna znamka je globalni uspeh storyA nekaj tedni sem bil v zasneženih (in c-8) Češka videti unveiling za vse nove Skoda Octavia in, naslednji dan, vzorec dve različici novega avtomobila.
Skoda je razvila v velik uspeh za VW Group. Ko VW najprej vzel finančni vložek, sklicujoč se podjetja na Favorit, boxy, Bertone-styled kombilimuzina, ki je bil precej surovo in nerazvita, primer kako državah za železno zaveso je uspelo držati korak z zahodno Evropo. Svoje Jeftinoća in osnovne robustnost, pa mišljeno, da je Favorit storil prodajo v nekaj številk na zahodu.
Po razpadu Sovjetske zveze, VW swept v in kupil delež v Skoda decembra 1990. Delo je začel kmalu po na Felicia, posodobljeno različico je Favorit. Do leta 1993 je začel delo na prvi Skoda Octavia, ki naj bi temeljila na Golf 4, vendar nekaj bi imela veliko upanje za blagovne znamke Skoda, da pomenijo veliko v zahodni Evropi.
Ob 1995 odkritje Octavia v Pragi, družba deklarirano je Octavia bi "konkurirati Rover in Volvo. Neverjetno, Skoda podcenjevati njegovega položaja. Rover je izginila deset let kasneje, in danes, Skoda outselling Volvo s faktorjem vsaj 2:1.
Po najnovejših podatkih, Skoda prodal 873,000 avtomobilov med januarja in konec novembra, do 7 odstotkov na 817,000 enot prodanih več kot v enakem obdobju lani. 2012 prodaje so 4. 3 odstotkov v prvih 11 mesecih v zahodni Evropi (tudi do 15 odstotkov v Nemčiji in izjemen 30 odstotkov v Združenem kraljestvu. Kitajska je 226,000 avtomobili v prvih 11 mesecih, sedem odstotkov skok. Je Octavia ostaja companys največji prodajalec, premika okoli 400.000 enot po vsem svetu, nekaj manj kot dvakrat več Fabia superminis narejen.
S skupno okrog 930,000 prodaje pencilled v 2012, Skoda je na dobri poti da hitting 1. 5m enot po 2018. Pravzaprav, lahko tudi hit, ki ciljajo zgodaj, predvsem s proizvodnjo novega Skoda hitro ramping gor in samo za Evropo Citigo pridobivanje v svoj dolg korak.
Nova Octavia, ki je zdaj voznega off na proizvodnji liniji Mlada Boleslav, bo velik zagon dodati Skoda leta 2013. Samo Otkačen Roomster je dramatično nezadostno delujoč v razstavni prostor. Njeno zamenjavo bodo dodali še pospešil Skoda prodaja.
En Skoda staffer mi je povedal, da je Octavia je šele zunaj svetovni top-desetih najbolje prodajanih avtomobilov na svetu in da nov model končno morala priti v ligo big. Če vam so mi rekli, da je pred 17 leti na ta večer v Pragi, Id bi samozavestno izjavili ste skorja jezen.

Skoda's modest ambition when Volkswagen took it over was to rival Rover and Volvo. These days the Czech brand is a global success storyA couple of weeks ago I was in a snowy (and -8c) Czech Republic to see the unveiling of the all-new Skoda Octavia and, on the following day, sample a two versions of the new car.
Skoda has developed into a huge success for the VW Group. When VW first took a financial stake, the company was relying on the Favorit, a boxy, Bertone-styled hatchback which was pretty crude and underdeveloped, an example of how the countries behind the Iron Curtain had failed to keep up with Western Europe. Its cheapness and basic ruggedness, however, meant that the Favorit did sell in some numbers in the West.
After the collapse of the Soviet Union, VW swept in and bought a stake in Skoda in December 1990. Work started soon after on the Felicia, an updated version of the Favorit. By 1993 work had started on the first Skoda Octavia, which was to be based on the Golf 4, but few would have held out much hope for the Skoda brand to amount to much in Western Europe.
At the 1995 unveiling of the Octavia in Prague, the company declared the Octavia would 'compete with Rover and Volvo. Incredibly, Skoda underestimated its situation. Rover had disappeared ten years later and, today, Skoda is outselling Volvo by a factor of at least 2:1.
According to the latest figures, Skoda sold 873,000 cars between January and the end of November, up 7 per cent on the 817,000 units sold over the same period last year. 2012 sales are up 4. 3 per cent across the first 11 months in Western Europe (including up 15 per cent in Germany and a remarkable 30 per cent in the UK. China took 226,000 cars in the first 11 months, a seven per cent jump. The Octavia remains the companys biggest seller, shifting around 400,000 units globally, just less than twice the number of Fabia superminis made.
With a total of around 930,000 sales pencilled in for 2012, Skoda is well on its way to hitting 1. 5m units by 2018. Indeed, it could well hit that target early, especially with production of the new Skoda Rapid ramping up and the Europe-only Citigo getting into its stride.
The new Octavia, which is now rolling off the production line at Mlada Boleslav, will add a huge impetus to Skoda in 2013. Only the oddball Roomster is dramatically under-performing in the showroom. Its replacement will add another significant boost to Skoda sales.
One Skoda staffer told me that the Octavia was only just outside the global top-ten best selling cars in the world and that the new model should finally get into the big league. If you have told me that 17 years ago on that evening in Prague, Id would have confidently declared you barking mad.