Thread: Barras GM Holding podjetje na načrte za oživitev Opel dobiček

Pred Opels najboljših in najsposobnejših v Nemčiji, General Motors CEO Mary Barra razglasil njeno companys evropske blagovne znamke, čeprav nedonosna, je a vitalnega pomena za splošno.
Lani, GM napovedal, da bi vlagali $5. 5 milijard skozi 2016 za financiranje razvoja 23 novih modelov in 13 novih motorjev za pomoč pri s prenovo Opels staranje Postrojavanje, s predsednikom Dan Ammann-odgovoren za globalne regije v okviru Barra-nominiran kot predsednik nadzornega sveta v Opel. Avtomobilov je tudi gospodarstvo trdno na načrte za izgradnjo povsem novo vozilo za Opels glavni tovarne v Nemčiji, vse v prizadevanjih za pomoč blagovno znamko vrniti donosnosti do sredine na 2010s.
V zameno, GM nedavno umaknila Chevrolet iz Evrope, da Opel več prostora za dihanje, kot tudi namerava roleta Opels načrt v Bochum, Nemčija do konca leta 2014. Medtem, v Ruesselsheim se dodeli nov model enkrat po vrsti iti z insignije in Zafira Tourer.
Evropska prodaja Opel in Vauxhall padla 1. 5 odstotkov v 2013 za 825,000 enot, medtem ko tržni delež potekala 6. 7 odstotkov. Duo so tretja največja blagovna znamka Volkswagen in Ford.

Appearing before Opels best and brightest in Germany, General Motors CEO Mary Barra proclaimed her companys European brand, though unprofitable, is a vital one for the General.
Last year, GM announced they would invest $5. 5 billion through 2016 to fund the development of 23 new models and 13 new engines to aid in the overhaul of Opels aging lineup, with president Dan Ammann — responsible for global regions under Barra — being nominated as supervisory board chairman at Opel. The automaker is also holding firm on plans to build an all-new vehicle for Opels main factory in Germany, all in an effort to help the brand return to profitability by the middle of the 2010s.
In turn, GM recently withdrew Chevrolet from Europe to give Opel more breathing room, as well as planning to shutter Opels plan in Bochum, Germany by the end of 2014. Meanwhile, the Ruesselsheim will be assigned a new model sometime down the line to go with the Insignia and Zafira Tourer.
European sales of Opel and Vauxhall fell 1. 5 percent in 2013 to 825,000 units, while market share held at 6. 7 percent. The duo are the third-largest brand behind Volkswagen and Ford.