Yesterday, in the 83rd year of life died mark Demidova that created the service design AVTOVAZ and headed it until 1997. A native of the city of Pavlovo-on-Oka, mark V. Demidova graduated from the Higher school of industrial art to them. Century Mukhina Leningrad, led KB on Pavlovo bus plant. He developed the design of the Groove "Tourist", awarded at the international exhibition of buses in nice in 1969. Under the direction of Mark V. were created all serial Lada, including all models of the classic collection (except 2101), Niva, Samara, "tenth" family van "Hope". Project Demidova was built opposite the building of the SEC AVTOVAZ chapel. In recent years, he devoted much effort to educate a new generation of designers. Light memory!