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Land Rover je najavio an all-new model will be built in Saudi Arabia after an aluminium pressing plant is establishedJaguar Land Rover, is to expand u Saudi Arabia by using an aluminium pressing plant and eventually, a production line to make an all-new Land Rover model there.
The British car maker has signed a letter of ciljevi with the National Industrial Clusters Development Program in Saudi Arabia to buy aluminium from what is being described as one of the worlds largest aluminium smelters.
It is then expected to produce body panels for future models, and other components, at an all-new, state-of-the-art pressing plant that is being built in the kingdom.
Ralf Speth, CEO of Jaguar Land Rover, kaže now that the company is on a solid footing, it has to expand globally. He says he is confident move that this is the right one for the firm, allowing it to secure the cheapest aluminium in the world.
A memorandum of understanding is expected to be signed in the middle of 2013, before the production begins in early 2015.
Theres no news on which new model will be built in Saudi, but JLR sources have hinted that it could be based on the new Range Rover platform.
The new model (which sources insist was never intended to be made in the UK) will inicijalno be sent to the Saudi line as a knocked down kit to allow the operation to gain experience, before full production switches to the country.
The main vozač behind this radikalne move, kaže Speth, is to secure a steady, cost-effective supply of aluminium as global demand for the material starts to rise. Global fuel economy regulations are expected to make the use of lightweight materials increasingly important for the car industry.
Saudi Arabia is well positioned for this project because it has both vast bauxite deposits — the rock that is the main source of aluminium and the cheap power ideal for the energy-intenzivni process taj needed to create aluminium.
Speth kaže JLR is committed to a lightweight future and its demand for aluminium will rise considerably, with at least four Land Rover company models made from the materials. Most future Jaguars are also expected to be made of aluminium.