Thread: Ferrari je "najmoæniji brand"

Global survey reveals that Ferrari outperforms all rival manufacturersThe Global 500 istraživanje, which analyses the financial and brand performance of major companies, has found that Ferrari is the worlds most powerful brand.
Owned by Italian manufacturer Fiat, Ferrari achieved the highest brand rating despite being smaller and less valuable than some of its suparnici.
Considered worldwide, Ferrari outperforms much larger manufacturers such as BMW, Volkswagen i Audi – as well as all the other brands.
One of the key considerations for brand value is but the revenue companys margins, revenue per customer, advertising and marketing spend are also considered.
While Ferrari cant natjecati with the veća multi-nationals in terms of size, it excels in areas important such as brand affection and loyalty.
Ferrari recorded an increase in net profits of 7. 6 per cent during the first nine months of 2012, ramping its profits up to 131. 4 million. Total turnover for the company was 1. 52 billion.

No other manufacturers made it in to the top five results, with Google, Coca-Cola, PwC and Hermes occupying second to peti place respectively.
Ferrari je predsjednik, Luca di Montezemolo, said: It is always a pleasure to top any list and still more so when the competition includes some of the worlds most famous companies.
Behind this acknowledgement are exceptional products made by equally exceptional men and women. They made it possible and for that I thank them.