Thread: Land Rover će ostati vjeran svojim korijenima usred novog natjecanja

With the upcoming introduction of its first ever SUV, Bentleys shake up of the luxury truck market is promising to be as significant as when the Porsche Cayenne first launched. But Land Rover nije worried about the new competition.
In a sit down interview with Land Rover North America VP Kim McCullough we asked if she was nervous about the upcoming high-rider from another ikonički British značka.
I always pay attention to everything taj going on and continue to improve what were doing, she said, adding that, well just continue to do what we do best and not get distracted by competition.
The Land Rover brand has been carefully curated over desetljeća. It has seen competition before and it will see it again, but the way to survive those challenges, kaže McCullough, is to stay true to what Land Rover stands for.

Were going to have competitors come in and out of the marketplace but I think there is such a big part of our audience that appreciates our authenticity, she said. Its important for us to be true to who we are. At the end of the day our most valuable asset is our brand.
With equal parts luxury and off-road credibility, Land Rover continues to push the limits of capability and cost. More recently its been the latter with the introduction of the new Range Rover Long-Wheelbase Autobiography Black model costing over $180,000 and a limited edition (just 25 are being made) Valloire White version retailing for just shy of $200,000.
With recent reports suggesting the new Bentley SUV, code named Falcon, could cost as much as $270,000 McCullough nije ruling even out pricier models in the future. When asked if theres a limit to what people will spend for a Range Rover she admits, we havent found that yet.