Thread: Sotsiaalse meedia kannus Nissan arengu

Sotsiaalne meedia on andnud Nissan rohkem vabadust proovida uusi ideid ning tugevdanud oma brändi võimu, vastavalt kõrgemate boss sotsiaal meedia on vastavalt ettevõtte motorsport chief Jerry Hardcastle saada core otsinguvahend tulevikus Nissani mudelite arendamisel.
Ühingu realiseeritud Juke R käivitamist sotsiaalmeedia võim Hardcastle, midagi, mis on hiljem andnud firma uut tunnet vabaduse uuritava reaktsiooni Viimane kujundusi, turuniššidele ja uue tehnoloogia järgi. Viimased näited olid IDx Free Flow, IDx Nismo ja Bladeglider mõisted.
Nissan algatas Juke-R hõlmab kõiki YouTube video, kuid olid üllatunud avalikkuse reaktsiooni. Juke-R võimaldas meil paremini mõista ja hindame brändi tähtsam koguda tagasisidet kiiresti, ütles Hardcastle.
On oluline, vastavalt Hardcastle teenitud uue toote põnevust järeltegevuseks. Juke-R oli otseselt vastutav tootmise Juke Nismo versioonides. Juke-R led realiseerimisele tugevat brändi ja muudan arusaamad.
Ta ütles et Nissan projektides tööd paremini kui inseneri- ja toote areng meeskonnas töötavad need parimad võimalused luua lugu ümber.
Juke-R töötati välja ühe projekti tulemusel ta lisatud ja oleks kunagi tekkinud ilma lugu ümber luuakse ja jagada youtube.
Nissans brändi võimu realiseerimise kordas poolt UK marketing boss, Guillaume Masurel. Ta ütles, et Nissan peab jätkuvalt esitama selle moto uuendusi, et innustada, mis jätkab sealt see paremini paigutatud naasmiseks traditsiooniline segmentides südame brändi kohta.
Ta ütles, et aastal 2007, millal alustati esimese põlvkonna Qashqai, Nissans staatuse challenger brändi tähendab, et raskem konkurentsis püsimiseks konkureerivatel turgudel, nagu C segmendi luukpära klassi.
Tõendid, ta ütleb, võib näha teise põlvkonna Nissan Note, mis on tekkinud B-segmendis Century traditsioonilise B-segmendis luukpära.

Social media has given Nissan more freedom to try new ideas and has reinforced the power of its brand, according to a senior boss Social media is to become a core research tool in the development of future Nissan models, according to the firm's motorsport chief Jerry Hardcastle.
The firm realised the power of social media through the launch of the Juke R, according to Hardcastle, something which has subsequently given the firm a new sense of freedom to test reaction its latest design themes, market niches and new technology. The most recent examples were the IDx Freeflow, IDx Nismo and Bladeglider concepts.
Nissan launched the Juke R to the public through a YouTube video, but were taken aback by public reaction. The Juke R allowed us to better understand and appreciate the brand, and importantly gather feedback quickly, said Hardcastle.
It is important, according to Hardcastle, to follow up on the excitement generated through new product. The Juke R was directly responsible for production versions of the Juke Nismo. The Juke R led to a realisation of a strong brand and was able to change perceptions.
He said that Nissan projects work best when the engineering and product development teams work with those best placed to create a story around it.
The Juke R was developed as a result of a skunkworks project, he added, and would have never emerged without a story being created around it and shared on YouTube.
The realisation of the power of Nissans brand was echoed by UK marketing boss, Guillaume Masurel. He said that Nissan must continue to deliver on its motto of innovation that excites, which will continue to build the brand leaving it better placed to return to the heart of traditional segments.
He said that in 2007, when the first-generation Qashqai was launched, Nissans status as a challenger brand meant that it was harder for it to compete in competitive markets, such as the C-segment hatchback class.
Evidence of this, he says, can be seen in the second-generation Nissan Note, which has evolved from B-segment MPV to a traditional B-segment hatchback.