Thread: BMW ei huvita algtaseme sedaan turul: Exec

BMW ei ole huvitatud algtaseme luksus sedaan turul konkureerida, ütles üks tema juhid.
Vastavalt BMW juhatuse liige Herbert Diess, Saksa autotootja usub kirje väike-sedaan segmendis on suur oht asendamise ja võiks ee BMWs suuremate autode müüki.

BMWs väikseim turuletulijale U. S. on 2 seeria coupe, kuigi oleks aktiivne Gran Turismo klassi sportauto 2 seeria vaakumit, millel konkurent edukas Mercedes CLA turuplatsil, mis on, kui tegemist on U. S. Aga praegu, BMW ei näe vajadust on alla 3 seeria sedaan ja usub külastajad otsivad 4 ust saab kaaluda X 1 crossover.

BMW isnt interested in competing in the entry-level luxury sedan market, said one of its executives.
According to BMW board member Herbert Diess, the German automaker believes an entry in the small-sedan segment has a high risk of substitution and could cannibalize sales from BMWs larger cars.

BMWs smallest entrant in the U. S. market will be the 2 Series coupe, though the Active Tourer 2 Series would fill the void of having a competitor to the successful Mercedes CLA on the marketplace, that is if it comes to the U. S. But currently, BMW doesnt see the need to have a sedan below the 3 Series and believes customers looking for four doors can consider the X1 crossover.