The Japanese manufacturer will not participate in two autoshow for economic reasons. A strong yen continues to have a negative impact on Japanese companies. At the last moment in Suzuki decided not to participate in the International motor show in Los Angeles, which will take place in November 2011. In addition, Suzuki and will not be at the auto show in Detroit in January 2012, the company had not appeared since 2008. As stated by the representative of the Japanese producer Jeff Holland: "In the future season, our brand will only participate in those events where our presence will create maximum resonance". Nevertheless, Suzuki plan to concentrate on the work on the American market, the case where because of the crisis going poorly: in 2007 the company sold in the United States 100 000 vehicles, and in 2010 only 23 994.