The average price of cars sold in Russia, added almost 5 thousand US dollars. The Russians have more to spend on the purchase of cars. Thanks to research conducted by PricewaterhouseCoopers (PwC), it became known that in August 2011 the citizens of our country have given on the purchase of machinery around 5.2 billion US dollars. In comparison with August 2010, the market volume increased by 73%, while car sales rose by 35% to 210 000 cars. Thus, the average price in RF machine was more than 24 760 dollars, which is significantly above the level of August 2010 at 19 355 dollars. Between January and August 2011 for the purchase of passenger cars was spent 37.3 billion dollars, which exceeds the eight months of 2010 to 79%. In quantitative terms, the segment of the market grew by 48% to 1.58 million units sold. And this is not the limit, as predicted in 2-3 years the Russian automotive market will almost double. During the study, PwC calculated the costs only for the purchase of cars and did not take into account light commercial vehicles.