When the car is sold under the scheme: "naked" standard equipment plus options for an extra charge, its base price is not what it says. Additional equipment can be so expensive that the actual price will be 25-50% higher than what you hear in advertising.
It would seem the difference is to buy a fixed-set car or to supplement the basic configuration on a case-by-case basis? The second option is even more convenient-you can choose options at your own discretion. There is always something missing in a fixed pick, but something that is not needed, on the contrary, has to be paid. The only thing is that each option, if ordered separately, is significantly more expensive than when it is bundled or fixed. In Europe, both approaches are practiced. Local firms operate in the "retail" scheme, while Japanese and Korean firms are employed in "wholesale". But in Europe, the exchange rate of currencies has little impact on the value of goods. Yen and the dollar can take as long as they want to fly and fall against the euro, but in the same Germany, the price ratio of Golf and Msdush-3 remains roughly the same. In Russia, the link between the exchange rate and the prices of goods is directIt turns out that "Mazda-3-1,6-Turing" for 666,000 rubles. is a self-sufficient car, and "Golf-1,6-Trendline" for 603,000 is a starting place that nobody wants in this way. More or less acceptable for the buyer of the "Golf-1.6" is 700-710 thousand tons. Rub. Realizing that with such prices, Europeans have started to practice a "wholesale" scheme in Russia. "Mercedes Benz" and BMW have developed fixed picking, from which no step aside. Most of the other firms, such as "Audi", have found a more reasonable compromise by including the most popular options (by lowering their cost) and by reducing the number of registered ones. And even the most "persistent" firms, such as Volkswagen, Shkoda and Opel, with the start of the Russian assembly, part of their models began to offer price-competitive packages of equipmentHow do we choose the additional equipment so that the price of the car is not too high? The luxury models of luxury and business class are left alone-the buyers of these machines will pay as much as they deem fit. Consider more accessible cars up to and including the middle class. In addition to the general rules, we will give an example of some of the most popular options, the cost of which can vary significantly. How much should they cost to be ordered?The only necessity is the first and the main rule. Remember: the additional equipment is depreciating significantly faster than the base car. Therefore, money spent on equipment in excess of the necessary one can be considered buried in the ground. And don't let it bother you that there's no common thing in the car.Of course, a car without automatic gearbox, air conditioning, front seat heating and electric power supply will later be more difficult to sell (or offer a substantial discount), but such excesses as easy-alloy discs, a leather interior (for democratic models) and overpriced acoustics, are unlikely to make the second buyer expand its purse. Five years ago, due to currency exchange differences, there was an unwritten rule: European cars are 15 -20% more expensive than Japanese cars. Today, not everything is so clear, and yet, if you decide on a "European," custom equipment for it must be chosen very carefully. Packages-this is yearsFor many European models, packages of options are offered, in which each position costs significantly (up to 70%) cheaper than ordered separately. The choice of pre-service is to start with the study of the composition and the calculation of the cost of the packages. An example of advantageous use of packages can be found in the price-list "Opel-Meriva". The package "Ange", where the disks are collected from light alloy, climate control, alarm system and onboard computer, costs 25,000 rubles. At the same time, the cost of the options would be 46% more expensive-36 500 rubles. Packages are often profitable even if some of the items in them are not needed. For example, for Insigni 2.0 CDTI, instead of purchasing the retail options, you can order a generous package of "Business Estud" for 103,000 roubles, which includes a leather interior, driver's seat, bixenon Adaptive headlamps, navigation, parktronic, tyre pressure sensors, the color "metal" and a few more small things. At first glance, it seems that the less expensive "Driver" packages (45,000 rubles) may be limited. "Cosmo Plus" and "Cosmo Plus" (RUB 80,000). ), and from "Business Exist" selectively take in pairs of positions, not overpaying for excess. But with this approach, you can save 25 000-50,000 rubles. (at the price of "Insignia" is quite a bit), and the equipment is underpaid by 100,000-130,000 roubles. It turns out that it is more profitable to take the most expensive Business Aid-even with some excesses. What is expensive, and what is not the general level of house prices for a car, is the easiest to determine in comparison with the nearest competitors. For example, among German models of "Golf"-class "Focus" and "Astra" generally look considerably less than "Golf". Having studied the price-lists for these machines, it is not difficult to come to this conclusion. But be careful. The list of custom equipment for each of them can be found both unexpectedly cheap and unjustifiable. Therefore, the value of each must be commensurate with its value. For example, the simplest conditioner for "Golf" costs just insane money-42,810 rubles. The total area of the controlled area is 6,690 rubles. more expensive. Of course, by the standards of "golf"-class is also expensive. But if you choose between them, you better pay for "clematics." At the same time, the pressure sensor in tyres (can be simple, indirect measurement via ABS) for the same "Golf" for 1,740 rubles. -just a gift. For that kind of money, he can be ordered without a second thought. Another example. On the list of generally inexpensive equipment "Astra", you stumble on the back of the park for 12,000 rubles. Why should I give the four Astra transducers to 12 000 when the eight sensors on both the bumper of the more prestigious "Insignia" stand at 16,000?The automatic transmission of modern large cities accumulates traffic jams, and therefore the demand for cars with ACV has been increasing steadily over the last five years. Mercedes-Benz, for example, almost stopped supplying Russia with a mechanic-shoebox. So, it may well be that the savings on the gearbox may play an evil joke in the next resale after three years-let' s say, finding a buyer for "Hongdu-Jaz" or "Volkswagen Golf" with MCP is very difficult, not even a significant discount. How much is it? "Peuge-107" 23,000 "Mazeta-3" 30 000 "Toyota-Corolla" 32,000 "Reno-Logan/Sandero" 34,000 "Chevrolet-Cruz" 34,500 "Otl Astra" 35000 "Volkswagen-Golf" 64,000 "Volkswagen Passat" 70 000 "Audio-A1" 71 000BMW X3 111 646SignaliesDomestic does not compare the factory security system with the one that will put the specialized firms in place. But usually the price of such systems can reach 10% of the cost of the car, which is not for each one. Typically, the new owners stop their choice on the so-called hundred and very common alarms, which are costing them 10,000-20,000 rubles. It is worth reminding that the intervention in the complex electronics of modern automobiles using multipurpose multiplexing instead of a kilometer may cause permanent glittifies on the side of the alarm. That is why we strongly recommend ordering the security system at the plant-warranty service is not a problem, and it is not necessary to worry about the car immediately after purchase. How much is it worth? "Chevrolet-Cruz" 4400 "Otle-Meriwa" 5000 "Skitroen-P5", 12,000 "Volkswagen Passat" 13 800 "Audio A1" 16,116BMV-X3 23,315 "Volkswagen-Tuareg" 24930 "Audio-A4" 24960BMW 3-Series 25308 "Mercedes Benz" A-class 27621Opaint " Metallyk" It requires a payment for almost all European models. The question is how much? The sum of 8,000-12,000 rubles for the "golf"-class and 12 ,000-15, 000-for the middle class is within reasonable limits. But when the metal is offered for the Golf, they offer 15,430 rubles. is already perceived with less enthusiasm. After all, Metallic does not make the car safer, more powerful, or more comfortable. Therefore, if you are willing to give more money, you can buy more useful option, and for the body to look at the base enamel. How much is it worth? "Chevrolet-Lechetti" 9400 "Ford-Focus" 10,000 "Ford-Focus" 1400 "Volkswagen-Turan" 12,350 "Volkswagen-Passat" 18,940 "Volkswagen-Taureg" 25 760 "Audio A3" 34,350 "Volvo", all models 39 900 "Audio A4" 44 304AC and climate-control when they are offered for a prepayment, air-conditioner (see para. The prices in the table) for Class C and D classes should be between 20,000 and 25,000 roubles. and climate control is 30 ,000-35, 000 (or 40% more expensive). Accordingly, if the conditioner is in the base, for "climate" it is reasonable to overpay not more than 15,000. When the difference in price is less (the same "Golf" is only 16%), it is more beneficial to take "clematics". How much? "Opel-Astra" 15,000 "Reno-logand/Sandero" 22,000 "Opel-Corsa" 25000 "Sietroen-P3" 26,000 "Chevroen-Niwa" 29,000 "Ford-Focus" 29800 "Soitroen-Berliner" 41,300 "Volkswagen-Golf" 442 810BMW 1-Series 51 075Leather-skin leavers depend to a large extent on its quality and on the number of additional options that may or may not enter its value. If you are offered to pay, say, 50,000 to 70,000 for one skin alone is one thing. And when this amount includes heating and electric drive throats, the picture is quite different. But for the golf course-class and below the leather interior, in any case, it will be too expensive. It becomes more or less justified about the cost of the base machine starting with the business class. How much does it cost? "Opel Astra" 35,000 "Operating-Insignia" 45,000 "Siroen-P5" 770 000 "Audio A3" 72-558 "Volkswagen-Seirokko" 74,450BMW 1-series 8949 "CEAT-A4" 85,650BMW 3-Series 95,788 "Audio-A4" 99,372 "Volkswagen-Tuareg" 129 500Disks in the light splendour of them-almost none. But when you order a machine for yourself, the beautiful CDs want many. And that car firms like to speculate. For example, LTL 4 of 15-inch instead of steel of the same diameter are worth an average of 20 ,000-25, 000 rubles. That is, the car was on four wheels, and it will remain four. Only instead of steel they'll be made of light alloy. And for the same money in the store, you can buy four tires from famous European firms (not Turkish, not Taiwanese). You can use the same disc discs with you, and you can use them for winter tires. Given that the four steel wheels with caps are 12 000-15 000, overpayment for the same radius shall not exceed 10 000-15,000. If the steel wheels 15 '' from the factory are offered as lite 16 '', they can be given a maximum of 25,000. Otherwise, it is more profitable to have a non-original lithium, which is stamped with the caps. How much? "Operation Astra" 12,000 "Reno-Symbol" 14,300 "Sietroen-C3" 17 000 "Reno-Megan/Flüense" 17,600 "SEAT-Leon" 17,990 "Volkswagen Passat" 2210 "SEAT-Insignia" 226-790 "Opel Insignia" 26,000 "Volkswagen-Turan" 27 320BMW 1-series 39,630Parktroiki For a large city it is undoubtedly useful. And if you need a parktric, the factory for two bumpers is worth 20,000 rubles. , clearly order. Of course, unnamed Chinese or Taiwanese radar can be installed at a rate of less than five thousand five-seven. But they tend to work worse than the staff. In particular, they fear water and mud. If you install a good quality parktrounik, for example, Bosch, it is unlikely to be cheaper than a factory factory. How much does it cost? "Opel Meriwa" 14,000 "Operating-Insignia" 16000 "Volkvaggen-Golf" 17110 "Volvo-S60/XC60" 29 900 "Volkswagen-Tuareg" 30 280 "Audio A1" 33,820 "Audio-A3" 37 603BMW 1x37 157 "Mercedes Benz" A-class 46,572