The Sochi Olympics is dedicated to large-scale joint project of the organizing Committee "Sochi-2014" and Volkswagen Group Rus, which yesterday launched on the Sparrow hills. It was called Sochi Drive.
The rally will last three years and finish on the eve of the Games in their capital. The holiday will be held in 14 cities of Russia, events will be held in the form of colorful shows. The most visited places will be disquinned by the unique construction of a snow-white sage with many rooms, in them meetings of residents and journalists with champions of winter Olympic Games, representatives of the Organizing Committee of the Games will be held. The head of the organizing committee of Sochi-2014 Dmitry Chernyshenko (left) and CEO of Volkswagen Group Rus Markus Osegović cut a ribbon: the project was launched. The impromptu show centers will be able to see a collection of torches that have delivered sacred fire from Olympus to the places of the competition. With the help of simulators, visitors will be able to "become" hockey players, "get on the track" biathlon and shoot from almost a real rifle of snipers ... And, of course, to consider olympic cars with special coloring. There are many options for colourful registration of bodies of cars to work at the Olympics. But all sports cars will be released in the stream. "Sochi Drive can be translated as 'on the way to Sochi'," Dmitry Chernyshenko, the president of the Sochi organizing committee, said at the ceremony launching the project. "Our company, the general partner of the XXII Olympic Winter Games, will show samples of those 300 VW and Skoda cars on this route," he said. The Audi brand will be presented. We are glad that our vehicles will bring to the Russian regions a part of the Olympic holiday, that in the run-up to the big sporting event we will raise the mood of people. The torch of one of the previous Olympics has now become a historical rarity. It is unlikely that anywhere except during the Sochi Drive holidays, residents of regions and capitals will see these exhibits close to them. Dmitry Chernyshenko, the president of the Sochi-2014 Organising Committee, stressed that not only is the campaign a popular campaign, it is also educational in order to ensure wide support for the Olympic and Paralympic movement. The initiative and participation in the project of the German concern, as well as other partners, are highly appreciated. The action will take place in the summer months. Russia will host the 2018 FIFA World Cup in Volgograd, Nizhny Novgorod, Rostov-on-Don, Yekaterinburg, Volgograd and Krasnodar. The winners of the Olympics Oksana Domnina and Maxim Shabalin (figure skating), Albert Demchenko (sanna sport), Alexei Voevode (arm wrestling) and others were invited to participate. Autographs of the heroes of the Winter Olympics will go on the hood to different cities to the guests of the show. The organizers of the event are Scania, Coca-Cola, Panasonic, Bosco, Ingosstrak and Rosneft.