Executive Director of Mercedes-Benz Cars and Daimler AG'S Dieter Zetsche explained his Napoleonic plans. End of the first half of 2011-go to Mercedes-Benz? Worldwide sold 610531 cars. Not half bad, especially given the growth in 9.7% compared to the same period of last year, however, the main opponents of the štutgartcev-BMW and Audi-firms fared even better. The Bavarians in the first six months of this year have been able to implement 689861 machine (+17.8%), and ingol′štadtcy-652970 (+17.7%), the head of the "Star" brand and Daimler AG, Dieter Zetsche, was naturally concerned and, as reported in the publication Automotive News, intends to make a difference in the premium segment, surpassing competitors. Although specific plans and strategy is not public, the ultimate goal is clear: to win the Mercedes luxury car market and become the most profitable car manufacturer among their own kind. A senior German even sent out a letter to its employees, in which, among other things, wanted to "enjoy summer at times to fill the tanks before the shock of the second half of the year. Mr Zetsche insists that second or third place, and he was uncomfortable with the interim leadership of Audi and BMW is a great incentive to achieve the desired results. In addition, the boss of Daimler AG, said that "most of the best projects yet to come." Probably, he primarily had in mind a new family of B-klasse and the A-klasse. Well, we wish the Germans success!