Car Navigator for the driver becomes the same necessary thing, like a mobile phone. Approximately 470 thousand satellite Pathfinders bought our motorists for the first half of 2011, sales growth is almost a third (very much) is superior to the result of the same period last year. Important: most devices sold out Russian origin.
That in the shower and purse of the popularity of domestic products is commented by Svetlana Zavyalova, manager of the SmartMarketing Panel:-The most encouraging fact: the devices of domestic companies are already well dominated over foreign companies. See, the share of the famous Garmin brands sold in Russia, which was among unconditional market leaders a year ago, has been significantly reduced. There's an explanation. They started to lag behind the Russian profile and the quality of cartography. Prices, which are not quite adequate to the post-crisis buying opportunities of our citizens, have played their part. Russian products already lose the widely recognized international brand Mio (two years ago it occupied the third place in our market), and also the European (in Europe it is considered one of the strongest). Domestic companies have gained the superiority, first of all, through the wider food portfolio, adequate prices and the fact that the devices take into account the mentality of our user. If in 2010, the top ten leading manufacturers reached 70.5% of the sales volume, in the first half of this year it is already 88%. But now the overwhelming majority of Russians are "Russians." And an analysis of the tactics of all competitors leads to the forecast: the share of Russian brands will grow. The "Prestigio Trademark" was a takeoff for the leaders of the Russian trade mark, just two years ago, in 2009. The share of the newcomers amounted to 5-6% of the total sales. Now every fourth purchased satellite in the country is a brand. The Prestigio line includes 27 models of the six series. These are the devices of all the most relevant forms-3.5, 4.3 and 5 inches. But from the beginning of August, the GPS models will be four more. They call them imijevs in the company. If you know how they are made, you can agree with the definition. The front and rear views of the novelties from a pleasant touch of tempered glass, the surface is protected against scratches and rubbing. The sides of the buildings are being girded by an aluminium frame. The combination of tempered glass and aluminum will keep the prisium type for a year and a half. These Prestigio is the most thin: the thickness of the "box" is 10 mm. For comparison, the average of the statistical navigator that sells today in the country is generally rubberized (the first scratches and rubbing appears on them in the first month and a half) and its thickness is 12 to 13 mm. Our calculating buyer (but not always careful as a user) should appreciate the advantages of the new Prestigio. This is because they received more than 4 GB of built-in memory. Series 7 is capable of working with the Bluetooth function. Navigator or standard displays or high-resolution screens (480 by 800 pixels). In the navigation system, the Navigation System " Navigator Navel 5. 0 " with maps of Russia. With all these options, the devices are expensive-from 3790 to 5,690 rubles. No doubt analysts of the market are right when they will continue to strengthen their leading positions.