The King of Europe championship becomes another addition to sponsoring the stables Federal that already has 20-fold champion of the English Premier League FC Manchester United.
Director of marketing at Federal, Jeffrey Chang, said:
"Federal Tyres very glad that we will sponsor a championship King of Europe another year. King of Europe this is a great test of skill of the riders, endurance machines and the quality of tires, and so the championship is the perfect event for Federal. Our tires have the latest design innovations, tread, rubber composition, and provide drivers with the best friction and grip".
Speaking about the sponsorship strategy the company's Federal, Jeffrey Chang said:
"Sponsorship strategy Federal very clear: we want to work with winners and to communicate with the winners. With help from partners such as FC Manchester United, Adam Kereni and the King of Europe championship 2015, our company wants to convey information to drivers in Europe, what with Federal tyres they will be able to awaken the champion. We follow this strategy for several years and results in increasing the recognition of our brand in Europe were quite impressive. We hope that in the coming months this will be reflected in our sales."
Next year the riders will compete in 26 different categories during the King of Europe Drift proseries PSU, including: King of Europe, Queen of Europe, King of Touge King of the Kings and Gymkhana Kings.


Race Gymkhana included in the King of Europe for the first time, making 2015 historic and even more exciting. Gymkhana Kings combines the disciplines of drag racing, drifting and time attack.
In 2015 championship King of Europe will cooperate in the legendary Japanese drifter Keichi Tsuchiya and will hold the first World Exhibition Tournament for drifters. The historic event will bring together the best drifters from around the world in Japan, which will host the first round of King of Europe championship.
Adam Kereni, who won all three titles on the rubber Federal 595 RS-R, said:
"I look forward to the new King of Europe championship next year. It will be incredibly interesting and complex series. I think for the fans it will be the most exciting season, as there will be more races.
"This year, I got tremendous support from the Federal team, and I'm sure next year will be also. Their bus, their work and knowledge of great benefit to me and my team. Friction and traction, which I got on the buses 595 RS-R at high speeds were great, and I'm sure with Federal we will have another successful season."