To state the largest automaker in Europe - Volkswagen - joined Robbie Williams. The British singer was appointed head of marketing - its first task will be to promote a series of special model Club & Lounge.
So Williams will model advertising campaign under the slogan Wie gut klingt das denn (how wonderful it sounds). It is known that the series would consist of special Golf, Beetle, Tiguan, and other VW, each of whom will receive additional options and a couple of cosmetic touches. On the home market is already accepted pre-orders — some members of the Club & Lounge have reached and to Russia, however, detailed information on them yet.
Profile media note that Robbie has already talked about intentions to try it yourself in the new area, and to do this work. Well, it seems, was attached. By the way, is not the only such case in the past year — several months earlier, Jaguar Land Rover has appointed its own brand ambassadorom and telezvezdu Beara Grylls. Grylls will advance fresh Disco Sport and other models LR.