C date business news and reporting will disappear names automakers Chrysler and Fiat. As stated in the message is registered in Holland Fiat Chrysler Automobiles NV, which formally is the parent company of American and Italian giants, now firms will be referred to as respectively FCA US LLC and FCA Italy SpA. However, the manufactured cars will still be present historical names.
As explained by the press, Vice President for digital MEDIA FCA U.S. Ed Garsten, rename, linked to the ongoing process of merging companies and reflects their close relationship. If someone changes his surname from Smith Jones for the sake of personal or professional purposes, he remains the same man, he added. Is for us a new name only reflects our place in the new company and in no way affects our commitment to traditional values of Chrysler.
Well, great bosses know better, but we cannot fail to note that for the first time in 90 years-history of Chrysler from its name disappeared last name founder Walter Chrysler, issued at the beginning of the year 1924 the first car under this brand. With regard to Fiat, moving to a featureless abbreviation FCA will destroy geo company (Fiat stands for Fabbrica Italiana Automobili Torino, i.e. The Italian car factory). Globalization, and the new logo of the FCA is no longer see grace pâtilučevoj star or an old-fashioned Italian font styling.