Volvo is planning to withdraw from participating in the Swedish championship racing body (STCC), and possibly to leave Motorsport in General about this, with reference to the marketing Director mark Alan Visser, today I write Swedish media.
As noted by Visser in an interview with local media, participation in Motorsport is at odds with the current image of the company as ever sosredotočivšejsâ on security and economy. He added that a formal decision rejecting yet next year Volvo will fulfill all its obligations in the STCC.
According to the information of our Swedish colleagues, previously poobŝavšihsâ with an unnamed representative of the Polestar (Motorsport partner Volvo), the company plans to leave and the Australian V8 Supercars series. However, he also stressed that no concrete decisions yet and the following season all remain unchanged. Meanwhile, Volvo contract with STCC expire after 2015, and with the V8 Supercars — after the year 2016. The fate of the Polestar, Volvo have signed a long-term partnership agreement, remains a mystery.
In part, these conversations in Swedish companies dictated a new marketing strategy Way to Market, announced just a few days ago. Add-on mainly focused on reducing costs - the company will save money on advertising, optimizes the system of work with clients (for example, will start selling cars through the Network) and will be less likely to visit the showrooms, focusing only on basic sites. Well, let's see what way you will go Volvo.