Ferrari was one of the most well-known companies in the world

Italian Ferrari, owned by the group FIAT, headed the list of the 500 most famous companies of the world according to Brand Finance.

Ferrari received the highest score among the experts who made up the rankings, ahead of Google, Coca-Cola, PwC and Hermes. Although the Italian company size and revenue lags behind many of its competitors, indexes were taken into consideration indicators such as profitability, average revenue per customer, marketing effectiveness, reputation and brand loyalty.

Luca di Montezemolo, President of Ferrari: "it's Always nice to be at the head of the list, especially if it is a list of the most famous companies in the world. This achievement proves that even in times of crisis, Italy is able to offer global business best practices. This recognition of the unique product that is made by our staff - thanks to them we have received this award".