Niki Lauda: Shareholders of Daimler should have patience

On Sunday, we were telling about the situation around the prospects of participation of Daimler in formula 1: a number of large shareholders, dissatisfied with the results of the Mercedes AMG factory team, believe that the project should be minimized, since it is extremely expensive.
However, on the same day Daimler spokesman confirmed that the concern relates to the formula 1 long-term plans. On the pages of the popular German tabloid Bild also appeared comment Nicki Lauda, non-Executive Director team who believes that Mercedes AMG should be given some time.
"Formula 1 has always been an effective advertising platform," said three-time world champion. -But, of course, the market effect of growing success. We have only recently begun to strengthen the team. Our shareholders need to be patient. Ferrari is in a similar situation, they, too, in the role of a catch up. In any case, the formula 1 is always perceived as a success story. "
Experts estimate that only victory when Nico Rosberg of Mercedes, in last year's Chinese Grand Prix, has štutgartskomu concern advertising effect equivalent to 50 million. euro. According to Bild, the budget of the Mercedes AMG in 2013, the year is estimated at 200 million. euro, out of which Daimler provides only about 50%, and the rest from sponsors and the team gets from the organizers of the Championship that enumerate the members of a certain percentage of income from TV coverage.