In the top five rankings influence the Ferrari has the lowest estimated cost

Ferrari was the most influential in the world. The Italian manufacturer was able to beat not only such brands as BMW, Mercedes-Benz, Volkswagen, Lexus and Audibut large corporations, Google and Coca-Cola. Such data cited in his report, the company's experts Brand Finance.

Evaluation of the influence of companies was carried out on the following indicators: net income, the average revenue from each customer, the cost of marketing and advertising. In addition, experts evaluated the affection and loyalty of customers towards the brand.

Компанию Ferrari признали самой влиятельной в мире-xtq8jvkilu-jpg

In the top five rankings influence the Ferrari has the lowest estimated cost. It is $ 3.6 billion. In turn, Google, situated on the second line, is, according to Brand Finance, to 52.1 billion dollars, and took the third place by the Corporation Coca-Cola - 34,2 billion.

In October last year, the company Interbrand ranked the most expensive brands. Among automotive brands first place went to Toyota, which is rated at 30,28 billion dollars. In that list, Ferrari took the 12th place.