This text was not translated, because it is originally in English
Did you ever notice that many Hollywood villains are played by British actors? Jaguar has, and is celebrating this British bad guy culture with its spot for the upcoming Super Bowl.
Entitled Rendezvous, the commercial touts the tagline, its good to be bad, and features three prominent British actors, Sir Ben Kingsley, Tom Hiddleston and Mark Strong, who have been made famous for playing the villain. The commercial was filmed in London and directed by Tom Hooper.
Jaguars new F-Type Coupe is the subject matter of the spot, and is featured throughout. Its sinister looks play right into the theme of the commercial, as does the cars throaty exhaust note.