Tråd: Sociale medier til at anspore Nissan udvikling

Sociale medier har givet Nissan mere frihed til at prøve nye ideer og har forstærket kraft af sit brand, ifølge en højtstående chef for Sociale medier er at blive et centralt redskab til forskning i den fremtidige udvikling af Nissan modeller, i henhold til virksomhedens motorsport chef Jerry Hardcastle.
Selskabet realiserede den effekt af sociale medier gennem lanceringen af Juke R, ifølge Hardcastle, noget, som efterfølgende har givet virksomheden en ny følelse af frihed til at teste reaktion sin seneste design-temaer, nicher på markedet og ny teknologi. De seneste eksempler var IDx Freeflow, IDx Nismo og Bladeglider begreber.
Nissan lanceret den Juke R for offentligheden gennem en YouTube-video, men blev overrasket af offentlige reaktion. Den Juke R tilladt os til bedre at forstå og værdsætte mærket og vigtigst indsamle feedback hurtigt, sagde Hardcastle.
Det er vigtigt, ifølge Hardcastle, at følge op på spændingen genereret gennem nye produkt. Den Juke R var direkte ansvarlig for produktion versioner af Juke Nismo. Den Juke R førte til en realisering af et stærkt brand og var i stand til at ændre opfattelse.
Han sagde, at Nissan projekter, der virker bedst, når teknik og produkt udvikling teams til at arbejde med dem, der er bedst placeret til at skabe en historie omkring det.
Den Juke R blev udviklet som et resultat af en skunkworks projekt, tilføjede han, og aldrig ville være opstået uden en historie bliver skabt omkring det, og er delt på YouTube.
Realiseringen af Nissan'er brand magt blev gentaget af UK marketing chef, Guillaume Masurel. Han sagde, at Nissan fortsat skal leve op til sit motto af innovation, der ophidser, som vil fortsætte med at opbygge brandet forlader det bedre forudsætninger for at vende tilbage til hjertet af traditionelle segmenter.
Han sagde, at Nissan'er status som en challenger mærke i 2007, da den første generation Qashqai blev lanceret, betød, at det var sværere at konkurrere på konkurrencedygtige markeder, såsom C-segment hatchback klasse.
Dokumentation for dette, siger han, kan ses i den anden generation af Nissan Note, som har udviklet sig fra B-segment-MPV til en traditionel B-segment hatchback.

Social media has given Nissan more freedom to try new ideas and has reinforced the power of its brand, according to a senior boss Social media is to become a core research tool in the development of future Nissan models, according to the firm's motorsport chief Jerry Hardcastle.
The firm realised the power of social media through the launch of the Juke R, according to Hardcastle, something which has subsequently given the firm a new sense of freedom to test reaction its latest design themes, market niches and new technology. The most recent examples were the IDx Freeflow, IDx Nismo and Bladeglider concepts.
Nissan launched the Juke R to the public through a YouTube video, but were taken aback by public reaction. The Juke R allowed us to better understand and appreciate the brand, and importantly gather feedback quickly, said Hardcastle.
It is important, according to Hardcastle, to follow up on the excitement generated through new product. The Juke R was directly responsible for production versions of the Juke Nismo. The Juke R led to a realisation of a strong brand and was able to change perceptions.
He said that Nissan projects work best when the engineering and product development teams work with those best placed to create a story around it.
The Juke R was developed as a result of a skunkworks project, he added, and would have never emerged without a story being created around it and shared on YouTube.
The realisation of the power of Nissans brand was echoed by UK marketing boss, Guillaume Masurel. He said that Nissan must continue to deliver on its motto of innovation that excites, which will continue to build the brand leaving it better placed to return to the heart of traditional segments.
He said that in 2007, when the first-generation Qashqai was launched, Nissans status as a challenger brand meant that it was harder for it to compete in competitive markets, such as the C-segment hatchback class.
Evidence of this, he says, can be seen in the second-generation Nissan Note, which has evolved from B-segment MPV to a traditional B-segment hatchback.