Tråd: Barras GM holder fast på planer om at genoplive Opel overskud

Fremmøde Opels bedste og klogeste i Tyskland, General Motors CEO Mary Barra proklamerede sin companys europæiske mærke, selvom urentable, er livsvigtigt for generelt.
Sidste år, GM meddelte, at de vil investere $5. 5 milliarder gennem 2016 til at finansiere udviklingen af 23 nye modeller og 13 nye motorer til hjælp ved eftersyn af Opels Aging lineup, med formand Dan Ammann — ansvarlig for globale regioner under Barra — at blive nomineret som bestyrelsen formanden på Opel. Bilproducent også holder fast på planer om at bygge et helt nyt køretøj til Opels største fabrik i Tyskland, alt sammen i et forsøg på at hjælpe brandet tilbage til rentabilitet i midten af 2010s.
Igen, GM for nylig trak sig Chevrolet fra Europa til at give Opel mere vejrtrækning plads, samt planlægning til lukkertid Opels plan i Bochum, Tyskland ved udgangen af 2014. I mellemtiden, Ruesselsheim tildeles en ny model engang ned linje til at gå med insignier og Zafira Tourer.
Europæiske salg af Opel og Vauxhall faldt 1. 5 procent i 2013 for at 825,000 enheder, mens markedsandelen på 6. 7 procent. Duoen er den tredje-største brand bag Volkswagen og Ford.

Appearing before Opels best and brightest in Germany, General Motors CEO Mary Barra proclaimed her companys European brand, though unprofitable, is a vital one for the General.
Last year, GM announced they would invest $5. 5 billion through 2016 to fund the development of 23 new models and 13 new engines to aid in the overhaul of Opels aging lineup, with president Dan Ammann — responsible for global regions under Barra — being nominated as supervisory board chairman at Opel. The automaker is also holding firm on plans to build an all-new vehicle for Opels main factory in Germany, all in an effort to help the brand return to profitability by the middle of the 2010s.
In turn, GM recently withdrew Chevrolet from Europe to give Opel more breathing room, as well as planning to shutter Opels plan in Bochum, Germany by the end of 2014. Meanwhile, the Ruesselsheim will be assigned a new model sometime down the line to go with the Insignia and Zafira Tourer.
European sales of Opel and Vauxhall fell 1. 5 percent in 2013 to 825,000 units, while market share held at 6. 7 percent. The duo are the third-largest brand behind Volkswagen and Ford.