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Dealers say F-150 buyers familiar with high-tech materials, ready for change At this year's National Automobile Dealers Association convention, the majority of Ford dealers attending the convention believe potential buyers for the 2015 Ford F-150 are ready for an aluminum-bodied truck. Since the announcement earlier this month announcing an all-aluminum body for Ford and the U. S. market's highest-volume vehicle, many have wondered how the traditionally conservative truck market would respond to such a new technology.
