Gazduieste Formula 1 ucide profitabilitatea şi potenţialul de un circuit de curse?Înainte de recenta Daytona 500, folk în Florida a anunţat planurile de a face upgrade facilităţi de spectator la Daytona International Speedway. Este cel mai mare de NASCAR piste şi are o capacitate de aproape 170.000. Problema este că nu a fost actualizat pentru mult timp. Scopul principal al lucrării va fi pentru a îmbunătăţi experienţa de ventilator. Deja aproape întregul circuit poate fi văzut la oricare din locuri, dar acestea sunt destul de vechi şi nu foarte confortabil. Planul este, de asemenea, pentru a adăuga un nivel suplimentar de şedere pe sus Tribune existente, care sunt km lungime. Va fi nou VIP suites. Acest lucru înseamnă că în multe cazuri singura sursă de venituri stânga Promotorului este vânzarea de bilete, şi dacă acestea costa prea mult sau accesul este dificil şi facilităţi de săraci, oamenii vor plăti. Deci, excepţia cazului în care un guvern va ajuta, nu este nici un ban pentru a face experienta mai bine pentru fani. Nu există bani pentru a construi aceste facilităţi multi-use, § precum centrele de expoziţii şi convenţii, săli de concerte, centre comerciale, muzee şi aşa mai departe. Aşa că Silverstone are un plan, Daytona are un proiect. Grupul de Formula 1, spune doar face afaceri, dar aproape jumătate din bani care generează sport dispare inapoi la instituţii financiare şi capital privat persoane, care nu-mi pasă dacă ei deteriora sport pe termen lung sau nu. Ei sunt acolo pentru a face un dolar rapid. Peste în America de sport are o structură mai bine. Există încă investitorilor implicati, dar acestea nu sunt uciderea vacă de numerar. Acestea sunt hrănire o, să vă asiguraţi că ea continuă să producă pentru mulţi ani să vină … Does hosting Formula 1 kill the profitability and potential of a race circuit?Before the recent Daytona 500, the folk in Florida announced plans to upgrade the spectator facilities at Daytona International Speedway. It is the biggest of the NASCAR tracks and has a seating capacity of nearly 170,000. The problem is that it has not been upgraded for a long time. The primary goal of the work will be to improve the fan experience. Already almost the entire circuit can be seen from any of the seats, but these are rather old and not very comfortable. The plan is also to add an additional tier of seating on top of the existing grandstands, which are a mile long. There will be new VIP suites. In addition the speedway asked Rossetti Architects of Southfield, Michigan, to develop public spaces into destinations and by doing so encourage visitors to come earlier and stay longer (and thus spend more money). The result is an interesting series of what are called neighbourhoods inside the grandstands. There will be 11 of them, including a central one which will be a historical exhibition. The other 10 will provide space for fans to meet, eat, shop and visit the rest rooms. Each of these areas will have large video screens so that the spectators do not miss any of the action. The plan also includes the installation of 40 escalators in five injector zones, which will make it much easier for the fans to get to their seats and to the various concourses. Contrast this with the recent announcement at Silverstone that the track is not going to use the expensive new pit and paddock complex, called The Wing for this years British GP MotoGP event because the fans prefer the older facilities. Until we have the funds to build a bridge or tunnel connecting the outside of the circuit with The Wing, the old paddock is a more accessible facility for fans, explained Richard Phillips, the managing director of Silverstone. The two announcements highlight the differences between the racing circuits in the United States and in Europe. The US facilities have money; the Europeans do not. The primary problem is that while tracks can be nice little earners that stops if they want to run Formula 1 races. The problem is the annual fee demanded by the Formula One group for the right to hold an event, coupled with the rights than must be signed away. This means that in a lot of cases the only source of revenue left to the promoter is the sale of tickets, and if they cost too much or access is difficult and facilities poor, people will not pay. So unless a government will help out, there is no money to make the experience better for the fans. Nor is there cash to build such multi-use facilities,§ such as exhibition and convention centres, concert halls, shopping malls, museums and so on. So Silverstone has a plan, Daytona has a project. The Formula One group says it is just doing business, but almost half the money that the sport generates is disappearing back to the financial institutions and private equity people, who do not care if they damage the sport in the long-term or not. They are there to make a quick buck. Over in America the sport has a better structure. There are still investors involved, but they are not killing the cash cow. They are feeding it, to make sure it continues to produce for many years to come…