Fid-diskors prinċipali tiegħu fil-bidu tal-ispettaklu ta ' Los Angeles, il-boxxla tal-bejg ħ ta ' Toyota, l-US, jim Lentz, Irrapporta li s-suq domestiku qed iħares lejn l-uffi ċjal tiegħu: is-suq tal-karozzi Amerikan huwa lura, u jwassal it-tip ta ' ċifri tal-bejg ħ li l-manifatturi b ' preżenza fl-Istati Uniti jista ' jibda jkollna eċċitati mill-ġdid. Fid-diskors ewlieni tal-ftu ħ tal-mutur Los Angeles juru dalgħodu, jim Lentz, President tal-bejg ħ għall Toyota Amerika, żvelat li s-suq Amerikan x ' aktarx li jkun jiswa 14. 3,000,000 bejgħ din is-sena, 1. 5,000,000 fl-a ħħar sena. Dik l-a ċċellerazzjoni x ' aktarx li tkompli, ukoll, bil-bejg ħ lura sal-a ħjar tagħhom ta ' 16,000,000 fi żmien tliet snin. Din il-fidu ċja tinsab f ' kuntrast qawwi mat-t ħassib kontinwu u approfondit dwar is-suq Ewropew, u t-t ħassib li tqanqal it-tnaqqis Ċiniż, għalkemm għal rata ta ' tkabbir imbassra biss ta ' tmienja fil-mija fis-sena. Il-ka ż tal-Istati Uniti huwa mmexxi minn tliet fatturi, skont Lentz. Waħda, hemm talba ta ' Pent-up għal karozzi ġodda, bl-età medja tal-karozzi fit-toroq Ameriki tolqot il-ħin kollu ta ' ħdax-il sena. Tnejn, is-self fuq il-karozzi issa huwa disponibbli b ' rati baxxi rekord. U tlieta, id-dejta tal-IST ħarriġ tissuġġerixxi li ġenerazzjoni sħiħa ladarba s-self mill-istudenti u l-qg Ħad għoli issa qed jitfaċċaw, finanzjarjament aktar b ' saħħtu u Ħerqan għat-trasport personali. Għall-produtturi tal-karozzi bi preżenza qawwija fl-Istati Uniti, dan kollu huwa aħbar tajba ħafna, hekk kif it-tkabbir fiċ-Ċina kien għal dawk li jagħmlu l-g ĦANA li jwettqu tajjeb hemmhekk. Iżda għandu jkun hemm ukoll nota ta ' kawtela, minħabba li l-manifatturi għadhom għeruq fl-Ewropa biss, is-sitwazzjoni se tfittex biss bleaker. Il-ħolqien ta ' dawn l-ekonomiji fl-istess peress li l-ekonomija diversa ħafna qatt ma kienet aktar importanti minn issa. Staqsi lil Ford, li qed jegħleb is-su ċċess tal-Istati Uniti u tal-Asja, jew Fiat, li hija dejjem aktar thankful għas-sehem tal-Chry. Id-diversità hija fundamentali – u l-produtturi mingħajrha, jew investiti b ' mod qawwi fl-Ewropa, qegħdin fuq art dejjem aktar titriegħed bħala swieq li qed jiffjorixxu x ' imkien ieħor jippermettu lill-kompetituri tagħhom li jinvestu mill-ġdid aktar malajr u aktar diffiċli, u jimbuttaw id-distakk bejn il-ipproċessaw u l-i żjed li qatt kienu usa '. In his keynote speech at the start of the Los Angeles motor show, Toyota's US sales boss, Jim Lentz, reported that the domestic market is looking upIts official: the American car market is back, and delivering the sort of sales figures that manufacturers with a keen presence in the US can start getting excited about again. In the opening keynote speech to the Los Angeles motor show this morning, Jim Lentz, president of sales for Toyota America, revealed that the US market is likely to be worth 14. 3 million sales this year, up 1. 5 million on last year. That acceleration is likely to continue, too, with sales back to their best of 16 million within three years. This confidence stands in stark contrast to the continuing and deepening concerns regarding the European market, and worries prompted by the Chinese slowdown, albeit to a mere predicted growth rate of eight per cent a year. The US case is driven by three factors, according to Lentz. One, there's pent-up demand for new cars, with the average age of cars on Americas roads hitting an all-time high of 11 years. Two, car loans are now available at record low rates. And three, survey data suggests that a whole generation once saddled by student loans and high unemployment is now emerging, financially stronger and eager for personal transport. For car makers with a strong presence in the US, all this is great news, just as the growth in China has been for makers performing well there. But there should also be a note of caution, because for the manufacturers still rooted in Europe only, the situation is only going to look bleaker. Having footholds in as many diverse economies has never been more important than now. Ask Ford, which is leaning on its US and Asian success, or Fiat, which is ever more thankful for its Chrysler share. Diversity is key – and the makers without it, or too heavily invested in Europe, are on ever more shaky ground as booming markets elsewhere allow their competitors to reinvest faster and harder, and push the gap between the haves and the have nots ever wider.
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