Thread: Jaguar's bayi saloon merupakan prioritas berikutnya

Jaguar's global bos petunjuk saloon bayi itu akan mengambil prioritas di atas mendatang crossoverA kecil saloon untuk menyaingi BMW Seri 3 adalah prioritas besar di Jaguar daripada mengembangkan crossover, Direktur merek global Adrian Hallmark telah mengisyaratkan.
Meskipun tumbuh pasar SUV, sedan pasar masih dua kali ukuran, khususnya di AS, kata Hallmark. Crossover akan membuat kebisingan lebih bagi kita daripada sedan, tapi kita sudah memiliki SUV di perusahaan dan kita tidak terburu-buru untuk menambah bahwa.
Anda mungkin tidak membuat banyak keuntungan pada sebuah bar dari sebuah SUV, tetapi Anda tidak berharap orang-orang seperti Audi berhenti membuat A4.
Hallmark juga menunjukkan strategi yang sukses seperti BMW, Audi, dan Mercedes telah memperluas banding dan profitabilitas line-up saloon pokok mereka dengan coupe, cabriolet dan varian estate, serta berbagai macam powertrains. Kau harus fleksibel dalam segmen itu, ia menambahkan.

Jaguar's global boss hints that baby saloon will take priority over upcoming crossoverA smaller saloon to rival the BMW 3-series is a bigger priority at Jaguar than developing a crossover, global brand director Adrian Hallmark has hinted.
Even though the SUV market is growing, the saloon market is still twice the size, especially in the US, said Hallmark. A crossover would make more noise for us than a saloon, but we already have SUVs in the company and we're not in a rush to add to that.
You might not make as much profit on a saloon than an SUV, but you don't expect the likes of Audi stop making the A4.
Hallmark also pointed out the successful strategy the likes of BMW, Audi and Mercedes had made of expanding the appeal and profitability of their staple saloon line-ups with coupe, cabriolet and estate variants, as well as a wide range of powertrains. You have got to be flexible in that segment, he added.