Suzuki has launched a new advertising campaign for urban crossover SX4. Emphasis will be placed on maneuverability, all-wheel drive and high ground clearance.
A new advertising program called "SX4-compact crossover. The idea of a new campaign image outstanding citizen, who daily surround many Affairs, interests and routes. Either way, for him, is a city of surprises, often not always pleasant for a vehicle: parking in cramped conditions, endless road repairs, sudden obstacles and route selection is always a compromise between the possibility of overcoming difficulties and guarantee the achievement of the objective. In the promotional video, you can see a young couple and their unusual pet mini Rhino. Head of Marketing Department of LLC "SUZUKI MOTOR ENG» Tatyana Shumskaya explained the emergence of homemade rhino that:" choosing a car often is similar to choosing a pet. We wanted to come up with an unusual way of rare pet, capable to reflect all the qualities possessed by Suzuki SX4: power, coupled with maneuverability, comfort, linked with reliability, compactness, interlaced with maneuverability. But at the same time, we would very much like to when looking at this image, the face of the beholder rasplyvalos′ smile, said Shumskaya. As part of a promotional campaign deployed five types of media: Internet, outdoor advertising, advertising in the printed media, advertisement for television and radio.