Fil: Chevrolet És els mons més Ràpids Creixent Marca!

Encara que GM sempre ha tingut una presència global li ha faltava una marca global. Finalment, sembla que s'han adonat que un necessita per a competir amb efi càcia. Cada altra companyia de global auto, com ara Toyota, Ford i Volkswagen, gaudeix de tenir un nom de marca utilitzat arreu del món.

Quan em vaig dirigir a través de l'Europa Oriental fa cinc anys va sorprendre al veure concessionaris Chevrolet a cada municipi. Per descomptat, estaven ex Daewoo botigues que va rebre un canvi de nom després que GM comprat Daewoo el 2001 i va començar rebadging Daewoo cotxes com Chevrolet.

Ahir GM anteriorment va caure el nom de Daewoo. Això és rebadging tots els seus productes com Chevrolet i l'empresa és ara conegut com Corea del GM.

Segons GM, un Chevrolet va ser venut en algun lloc del món cada 7. 4 segons el 2010. L'any passat, més de 4. 26 milions Chevrolet van ser venuts arreu del món, i un de cada quatre vehicles Chevrolet es fabrica actualment a Corea.

Co-Addicionalment, ahir Chevrolet Europa va descobrir un esquema de pintura nou pel Chevrolet Cruze equip de cursa que va guanyar durar WTCC d'anys. Mentre Chevrolet no podria necessitar molta promoció en l'ENS, és una marca que necessita fer la seva presència sentia en el món arena, i no hi ha cap manera millor que fent bé dins el cotxe que corre. Sigui el primer cop GM mai ha guanyat un FIA-campionat mundial sancionat \u2013 segurament un bo omen per Chevrolets futur.

Qui sap, potser l'Opel, Holden i marques Vauxhall gradualment desapareixeran per ser substituïts per Chevrolet (i potser Cadillac?) en les pròximes dècades.

Although GM has long had a global presence it has lacked a global brand. Finally, it seems to have realized it needs one in order to compete effectively. Every other global auto company, such as Toyota, Ford and Volkswagen, enjoys having a brand name used worldwide.

When I drove through Eastern Europe five years ago I was amazed to see Chevrolet dealerships in every town. Of course, they were former Daewoo stores that received a name change after GM purchased Daewoo in 2001 and began rebadging Daewoo cars as Chevrolet.

Yesterday GM formerly dropped the Daewoo name. It is rebadging all its products as Chevrolet and the company is now known as GM Korea.

According to GM, a Chevrolet was sold somewhere in the world every 7. 4 seconds in 2010. Last year, more than 4. 26 million Chevrolets were sold around the globe, and currently one out of every four Chevrolet vehicles is manufactured in Korea.

Co-incidentally, yesterday Chevrolet Europe unveiled a new paint scheme for the Chevrolet Cruze race team that won last years WTCC. While Chevrolet might not need much promotion in the US, it is a brand that needs to make its presence felt in the world arena, and there is no better way than doing well in auto racing. It was the first time GM has ever won a FIA-sanctioned world championship – surely a good omen for Chevrolets future.

Who knows, perhaps the Opel, Holden and Vauxhall brand names will gradually disappear to be replaced by Chevrolet (and maybe Cadillac?) in the next few decades.